Bridging the language gap in multinational companies : language strategies and the notion of company-speak
Nathalie Aichhorn, Jonas Puck
| Year of publication: |
April 2017
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| Authors: | Aichhorn, Nathalie ; Puck, Jonas |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 52.2017, 3, p. 386-403
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| Subject: | Language diversity | Language strategies | English as a corporate language | Company-speak | Communication | Sprache | Language | Multinationales Unternehmen | Transnational corporation | Kommunikation | Interne Kommunikation | Internal communication | Mehrsprachigkeit | Multilingualism | Englisch (Sprache) | English (Language) | Fremdsprache | Foreign language | Linguistik | Linguistics | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jwb.2017.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011702016