Bridging the learning divide : the role of institutional WOM in stimulating emerging countries' SMEs internationalization
Meqbel Aliedan
| Year of publication: |
2022
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|---|---|
| Authors: | Aliedan, Meqbel |
| Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 32.2022, 2, p. 228-245
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| Subject: | Institutionalization | Internationalization | Small and medium enterprises (SMEs) | Word of mouth (WOM) | KMU | SME | Globalisierung | Globalization | Virales Marketing | Viral marketing | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry | Institutionenökonomik | Institutional economics | Multinationales Unternehmen | Transnational corporation | Lernende Organisation | Learning organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/RIBS-07-2020-0080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013189308