Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Deepak Saxena and Mairead Brady, Markus Lamest and Martin Fellenz
| Year of publication: |
2022
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|---|---|
| Authors: | Saxena, Deepak ; Brady, Mairead ; Lamest, Markus ; Fellenz, Martin R. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 25.2022, 3, p. 361-382
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| Subject: | Big data | Customer voice | Managerial decision-making | Marketing-finance interface | Service decisions | Social media | Social Web | Social web | Entscheidung | Decision | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Big Data | Management-Informationssystem | Management information system | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-09-2020-0113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013380482