Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Itamar Simonson, Ran Kivetz
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Simonson, Itamar ; Kivetz, Ran |
| Other Persons: | Gal, David (contributor) ; Rucker, Derek D. (contributor) |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 3, p. 517-522
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| Subject: | Behavioral economics | Loss aversion | Judgment | Decision making | Behavioral decision theory | Contingent judgment properties | Verhaltensökonomik | Entscheidungstheorie | Decision theory | Risikoaversion | Risk aversion | Prospect Theory | Prospect theory | Entscheidung | Decision | Verlust | Loss | Experiment | Entscheidung unter Risiko | Decision under risk | Entscheidung unter Unsicherheit | Decision under uncertainty | Erwartungsnutzen | Expected utility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917328