Bringing marketing into nonprofit organisations : a managerial nightmare!
Year of publication: |
2014
|
---|---|
Authors: | Chad, Paul ; Kyriazis, Elias ; Motion, Judy |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 4, p. 342-349
|
Subject: | Marketing | Market orientation | Charity | Nonprofit | Non-profit | Strategic orientation | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing | Strategisches Management | Strategic management | Nonprofit-Management | Nonprofit management | Unternehmenserfolg | Firm performance | Gemeinnützige Organisation | Charitable organization | Führungskräfte | Managers | Fundraising |
-
Chad, Paul, (2014)
-
Implementing market orientation in charities : a necessity for survival
Chad, Paul, (2013)
-
Filo, Kevin, (2022)
- More ...
-
A praxis framework for implementing market orientation into charities
Chad, Paul, (2013)
-
Development of a market orientation research agenda for the nonprofit sector
Chad, Paul, (2013)
-
Development of a Market Orientation Research Agenda for the Nonprofit Sector
Chad, Paul, (2013)
- More ...