Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Raj Agnihotri, Prabakar Kothandaraman, Rajiv Kashyp, and Ramendra Singh
| Year of publication: |
2012
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|---|---|
| Authors: | Agnihotri, Raj ; Kothandaraman, Prabakar ; Kashyp, Rajiv ; Singh, Ramendra |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 32.2012, 3, p. 333-348
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| Subject: | Verkaufspersonal | Salespeople | Internetnutzung | Internet usage | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579256