Broadening the application of mixed methods in sales research
Year of publication: |
December 2015
|
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Authors: | Johnson, Jeff S. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 4, p. 334-345
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Subject: | mixed methods | sequential design | concurrent design | salesperson | sales management | Verkaufspersonal | Salespeople | Operations Research | Operations research | USA | United States | Theorie | Theory | Verkauf | Selling |
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