Broadening the brandfest : play and ludic agency
Year of publication: |
2017
|
---|---|
Authors: | Kjeldgaard, Dannie ; Bode, Matthias |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 1, p. 23-43
|
Subject: | Culture (sociology) | Consumer research | Ethnography | Brand identity | Konsumentenverhalten | Consumer behaviour | Ethnologie | Ethnology | Marktforschung | Market research | Markenimage | Brand image | Markenführung | Brand management | Soziologie | Sociology | Unternehmenskultur | Corporate culture |
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