Broadening the horizons of advertising research : an analysis of advertising research trends in other disciplines from 2011 through 2020
Jameson L. Hayes, Jihoon Kim, Haseon Park, and Yuanwei Lyu
| Year of publication: |
2025
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|---|---|
| Authors: | Hayes, Jameson L. ; Kim, Jihoon ; Park, Haseon ; Lyu, Yuanwei |
| Published in: |
Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms. - Cham : Springer Nature Switzerland, ISBN 978-3-658-43936-1. - 2025, p. 3-16
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| Subject: | Werbung | Advertising | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects | Forschung | Research | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-43936-1_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333759