Broken halos and shattered horns : overcoming the biasing effects of prior expectations through objective information disclosure
Scot Burton; Laurel Aynne Cook; Elizabeth Howlett; Christopher L. Newman
| Year of publication: |
2015
|
|---|---|
| Authors: | Burton, Scot ; Cook, Laurel Aynne ; Howlett, Elizabeth ; Newman, Christopher L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 2, p. 240-256
|
| Subject: | Health halos | Consumer expectations | Heuristic-systematic processing | Retail food choices | Retail product labeling | Consumer inferences | Product disclosure | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Produktinformation | Product information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504685