Broken halos and shattered horns : overcoming the biasing effects of prior expectations through objective information disclosure
Year of publication: |
2015
|
---|---|
Authors: | Burton, Scot ; Cook, Laurel Aynne ; Howlett, Elizabeth ; Newman, Christopher L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 2, p. 240-256
|
Subject: | Health halos | Consumer expectations | Heuristic-systematic processing | Retail food choices | Retail product labeling | Consumer inferences | Product disclosure | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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