BSQ strategic formulation framework : A hybrid of balanced scorecard, SWOT analysis and quality function deployment

The hybrid of the balanced scorecard, SWOT analysis and quality function deployment creates a pragmatic approach for managerial and consultant practitioners to translate vague strategy into action. Sun Tzu's Art of War is further incorporated to develop a more structured strategic formulation framework. Nevertheless, many modern practitioners are, in fact, unfamiliar with this profound principle of strategy that was written some 2,400 years back. Despite the establishment of a theoretical framework, so far there have not been many published papers about the pragmatic implementation and holistic strategy development. Thus, a case study, in the form of a strategy workshop of a professional institute in Hong Kong, has been used to delineate the aforesaid translation of strategy.