BT campaign: "business plan"
Year of publication: |
2007
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Authors: | Boothby, Kate |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 8.2006/07, 4, p. 336-345
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Subject: | British Telecom | Wettbewerbsstrategie | Competitive strategy | Lieferantenmanagement | Supplier relationship management | Werbeplanung | Advertising planning | Direktmarketing | Direct marketing | Telekommunikationssektor | Telecommunications industry | Großbritannien | United Kingdom |
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