Buddies as in-group influencers in online support groups : a social network analysis of processes and outcomes
Ali Esmaeeli, Cornelia (Connie) Pechmann, and Judith J. Prochaska
| Year of publication: |
2022
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|---|---|
| Authors: | Esmaeeli, Ali ; Pechmann, Cornelia ; Prochaska, Judith |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 57.2022, 2, p. 198-211
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| Subject: | online support group | in-group influence | social influence | social network analysis | tie strength | health goal attainment | quitting smoking | Soziales Netzwerk | Social network | Rauchen | Smoking | Social Web | Social web | Soziale Gruppe | Social group | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221076144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424169