Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
Year of publication: |
2013
|
---|---|
Authors: | Tsao, Hsiu-yuan |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 1, p. 1-11
|
Subject: | Kundenbindung | Customer retention | Kundenwert | Customer value | Grenzkosten | Marginal costs | Marktanteil | Market share |
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