Building a culturally-competent web site : a cross-cultural analysis of web site structure
Tingru Cui (School of Computing and Information Technology, University of Wollongong, Wollongong, Australia), Xinwei Wang (Department of Information Systems and Operations Management, University of Auckland, Auckland, New Zealand)
| Year of publication: |
October-December 2015
|
|---|---|
| Authors: | Cui, Tingru ; Wang, Xinwei |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 23.2015, 4, p. 1-25
|
| Subject: | Cross-Cultural Web Site Usability | Cultural Cognitive Perspective | Web Site Breadth | WebSite Depth | Web Site Structure | Website | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Benutzerschnittstelle | User interface | Kulturelle Identität | Cultural identity | Benutzerfreundlichkeit | Usability | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2015100101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011420871