Building a customer-focused culture in organisations : developing 7Cs model
Pankaj M. Madhani
| Year of publication: |
2018
|
|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 16.2018, 2, p. 199-232
|
| Subject: | customer focus | market orientation | strategic capability | customer-focused culture | customer life-time value | CLV | business performance | enterprise value competitive advantages | 7Cs | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966955