Building a sustainable relationship between customers and marketers
Bijay Prasad Kushwaha, Raj Kumar Singh, Nikhil Varghese
| Year of publication: |
2024
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|---|---|
| Authors: | Kushwaha, Bijay Prasad ; Singh, Raj Kumar ; Varghese, Nikhil |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 36.2024, 2/3, p. 241-258
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| Subject: | brand building | confirmatory factor analysis | CRM | customer relationship management | ethical marketing | promises delivery | sustainable relationship | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.137390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057587