Building brand equity between manufacturers and retailers
Year of publication: |
2009
|
---|---|
Authors: | Tran, Quan ; Cox, Carmen |
Published in: |
Business-to-business brand management : theory, research and executive case study exercises. - Bingley [u.a.] : Emerald, ISBN 1-84855-670-5. - 2009, p. 115-194
|
Subject: | Lieferantenmanagement | Supplier relationship management | Softdrink-Industrie | Soft drink industry | Lebensmitteleinzelhandel | Food retailing | Marketingmanagement | Marketing management | Markenartikel | Brand | Vietnam | Viet Nam |
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