Building brand webs: customer relationship management through the Tesco clubcard loyalty scheme

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright Emerald Group Publishing Ltd.

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Year of publication:	2005
Authors:	Rowley, Jennifer
Publisher:	Emerald Group Publishing Ltd.
Subject:	Brands \| Customer relations \| Loyalty schemes \| Supermarkets

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Type of publication:	Article
Language:	English
Other identifiers:	10.1108/09590550510588361 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455161