Building Brands through Event Sponsorships: Providing On-Site Audiences with a Vivid Brand Experience

Der Erfolg eines Sponsoring-Engagements hängt entscheidend von der Umsetzung in Kommunikation und Event-Marketing ab...

Year of publication:	2004
Authors:	Coppetti, Caspar F.
Published in:	Universität St. Gallen - HSG Dissertationen ; 2925 (2004)
Publisher:	Universität <Sankt Gallen>
Subject:	Markenimage \| Sponsoring \| Event-Marketing \| event marketing

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1 Introduction and Overview of Research
2 Literature Review
3 Case Studies Freestyle.ch
4 Survey FIS Alpine World Ski Championships St. Moritz
5 Designing the On-Site Brand Experience
6 Influence of Selected Sponsorship Design Techniques on Brand Image (Experiment)
7 Overall Discussion and Conclusions

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