Building corporate reputation with stakeholders : exploring the role of message ambiguity for social marketers
Year of publication: |
2010
|
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Authors: | Dickinson-Delaporte, Sonio ; Beverland, Michael ; Lindgreen, Adam |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 11/12, p. 1856-1874
|
Subject: | Trappisten | Nonprofit-Organisation | Nonprofit organization | Firmenimage | Corporate reputation | Stakeholder | Öffentlichkeitsarbeit | Public relations | Brauerei | Brewery |
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