Building CSR communication in the banking business in Thailand : the mediating effects of social media influencers and consumer skepticism
Nizar Fauzan, Pensri Jaroenwanit
| Year of publication: |
2022
|
|---|---|
| Authors: | Nizar Fauzan ; Pensri Jaroenwanit |
| Published in: |
Creative business and sustainability journal. - Bangkok, Thailand : Chulalongkorn Business School, ISSN 2821-9236, ZDB-ID 3149385-3. - Vol. 44.2022, 2, p. 95-113
|
| Subject: | Social Media Influencers | Consumer Skepticism | CSR Communication | Customer Value Co-creation | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Thailand | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenwert | Customer value | Influencer | Online-Marketing | Internet marketing | Stakeholder |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250714