Building dynamic capabilities in large global advertising agency networks : managing the shift from mass communication to digital interactivity
Wisam Suheimat, Thim Prætorius and Jan Vang
| Year of publication: |
2018
|
|---|---|
| Authors: | Suheimat, Wisam ; Prætorius, Thim ; Vang, Jan |
| Published in: |
International journal of foresight and innovation policy : IJFIP. - Olney, Bucks : Inderscience Enterprises, ISSN 1740-2816, ZDB-ID 2156731-1. - Vol. 13.2018, 1/2, p. 88-113
|
| Subject: | advertising | dynamic capabilities | digital technology | digital interactivity | organisational change | change agent | Dynamische Kompetenzen | Dynamic capabilities | Organisatorischer Wandel | Organizational change | Werbewirtschaft | Advertising industry | Digitalisierung | Digitization | Informationstechnik | Information technology | Online-Marketing | Internet marketing | Technischer Fortschritt | Technological change | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886962