Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du

Year of publication:	2015
Authors:	Zhang, Jing ; Jiang, Yanxin ; Shabbir, Rizwan ; Du, Mingfei
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 51.2015, p. 47-58
Subject:	Brand equity \| Innovation capability \| Marketing capability \| Networking capability \| Value co-creation \| Kundenintegration \| Customer integration \| Betriebliche Wertschöpfung \| Value creation \| Markenführung \| Brand management \| Capability-Ansatz \| Capability approach \| Innovation \| Dynamische Kompetenzen \| Dynamic capabilities \| Marketingmanagement \| Marketing management \| Ressourcenorientierter Ansatz \| Resource-based view \| Beziehungsmarketing \| Relationship marketing \| Markenimage \| Brand image \| Unternehmensnetzwerk \| Business network \| Wettbewerbsvorteil \| Competitive advantage \| Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Kundenwert \| Customer value \| Innovationsmanagement \| Innovation management

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1016/j.indmarman.2015.05.016 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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