Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Eunmin Hwang, Seyhmus Baloglu, Sarah Tanford
| Year of publication: |
January 2019
|
|---|---|
| Authors: | Hwang, Eunmin ; Baloglu, Seyhmus ; Tanford, Sarah |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 76.2019, 1, p. 19-28
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| Subject: | Loyalty | Reward program | Perception of fairness | Brand attachment | Loyalty intention | Casino | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Gerechtigkeit | Justice | Markenführung | Brand management | Wahrnehmung | Perception | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction | Glücksspiel | Gambling | Markenimage | Brand image | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.03.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981828