Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Year of publication: |
January 2019
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Authors: | Hwang, Eunmin ; Baloglu, Seyhmus ; Tanford, Sarah |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 76.2019, 1, p. 19-28
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Subject: | Loyalty | Reward program | Perception of fairness | Brand attachment | Loyalty intention | Casino | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Markenführung | Brand management | Wahrnehmung | Perception | Kundenzufriedenheit | Customer satisfaction | Gerechtigkeit | Justice | Markenimage | Brand image | Kundenbindung | Customer retention | Experiment |
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