Building positive internal and external stakeholder perceptions through CSR storytelling
Kelly R. Hall, Dana E. Harrison and Obinna O. Obilo
| Year of publication: |
2023
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|---|---|
| Authors: | Hall, Kelly R. ; Harrison, Dana E. ; Obilo, Obinna O. |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 7, p. 1317-1338
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| Subject: | brand attitudes | brand trust | corporate social responsibility | meaningful work | Storytelling | thriving | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Narrative Methode | Narrative method | Markenführung | Brand management | Vertrauen | Confidence | Verhalten in Organisationen | Organizational behaviour | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1895289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553084