Building relationships at local trade fairs in Japan: a case study of the Suwa Area Industrial Messe
| Year of publication: |
2015
|
|---|---|
| Authors: | Yokura, Yutaka |
| Published in: |
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region. - Cheltenham, U.K : Edward Elgar Publishing, ISBN 978-1-78254-809-6. - 2015, p. 197-216
|
| Subject: | Japan | Messe | Trade fair | Räumliche Wirkung | Spatial effect | Messemarketing | Trade fair marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781782548096.00018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015524206