Building team brand equity through perceived CSR : the mediating role of dual identification
Sungkyung Kim and Argyro Elisavet Manoli
| Year of publication: |
2022
|
|---|---|
| Authors: | Kim, Sungkyung ; Manoli, Argyro Elisavet |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 3, p. 281-295
|
| Subject: | baseball | Corporate social responsibility | online community identification | sport brand management | structural equation modelling | team identification | Corporate Social Responsibility | Markenführung | Brand management | Arbeitsgruppe | Team | Social Web | Social web | Profisport | Professional sports | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1795912 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013284052