Building the value machine : transforming your business through collaborative customer partnerships
Peter Cheverton
| Year of publication: |
2010 ; 1st ed
|
|---|---|
| Authors: | Cheverton, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketingmanagement | Marketing management | Key-Account-Management | Key account management | Kundenwert | Customer value | Wertanalyse | Value analysis |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 225 p. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change. 1001 |
| ISBN: | 978-0-7494-5485-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003842792