Building theory from practice : a theory-in-use approach
David T. Wilson and Morry Ghingold
| Year of publication: |
1980
|
|---|---|
| Authors: | Wilson, David T. ; Ghingold, Morry |
| Publisher: |
University Park, Pa. : College of Business Administration |
| Extent: | [2] Bl. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 94 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004784390