Building tourism destination brand from the relational view perspective : the Italian project "South Destination Network"
Marco Pellicano, Vittoria Marino, Raffaella Montera, Mario D'Arco, Raffaele Amoroso
| Year of publication: |
2018
|
|---|---|
| Authors: | Pellicano, Marco ; Marino, Vittoria ; Montera, Raffaella ; D'Arco, Mario ; Amoroso, Raffaele |
| Published in: |
Enlightening tourism : ET ; a pathmaking journal. - Huelva : Univ., ISSN 2174-548X, ZDB-ID 2631025-9. - Vol. 8.2018, 1, p. 1-25
|
| Subject: | Tourism Destination Brand | Relational View | Stakeholder Engagement | Value Co-creation | Case Study | Markenführung | Brand management | Stakeholder | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Italien | Italy | Tourismusregion | Tourism destination | Markenimage | Brand image | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.33776/et.v8i1.3383 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118958