Building-up versus paring-down : consumer responses to recommendations when customizing
Brent Coker; Anish Nagpal
| Year of publication: |
2013
|
|---|---|
| Authors: | Coker, Brent ; Nagpal, Anish |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 2, p. 190-206
|
| Subject: | Mass Customization | Mass customization | Kundenintegration | Customer integration | Personalisierung | Personalization | Marketingmanagement | Marketing management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757390