Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Koen Pauwels and Scott A. Neslin
| Year of publication: |
2008
|
|---|---|
| Authors: | Pauwels, Koen ; Neslin, Scott A. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 1, p. 25-45
|
| Subject: | Distanzhandel | Distance selling | Electronic Commerce | E-commerce | Entscheidung | Decision | Vertriebsweg | Distribution channel | Einzelhandelsstandort | Retail location | Einnahmen | Revenue | Controlling | Management control | Modellierung | Scientific modelling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003727166