Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Koen Pauwels; Scott A. Neslin
| Year of publication: |
2015
|
|---|---|
| Authors: | Pauwels, Koen ; Neslin, Scott A. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 182-197
|
| Subject: | Multichannel customer management | Customer relationship management (CRM) | Vector autoregression models | Stores | Internet | Returns | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Distanzhandel | Distance selling | Einzelhandelsstandort | Retail location | Einnahmen | Revenue | Modellierung | Scientific modelling | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011308952