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Fallstudien im Marketing : [R.A.M.S.E.S.]
Bantleon, Werner, (2000)
Entscheidungen im Marketing : Fälle, Probleme, Methoden
Scheuch, Fritz, (1981)
Cases in strategic marketing management : business strategies in Muslim countries
Quelch, John Anthony, (2001)
Marketing mistakes and successes : 30th anniversary
Hartley, Robert F., (2009)
Management mistakes and successes
Hartley, Robert F., (2008)
Management mistakes and succes
Hartley, Robert F., (2011)