Bundle pricing strategies for two complementary products with different channel powers
Raghu Nandan Giri, Shyamal Kumar Mondal, Manoranjan Maiti
| Year of publication: |
2020
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|---|---|
| Authors: | Giri, Raghu Nandan ; Mondal, Shyamal Kumar ; Maiti, Manoranjan |
| Published in: |
Recent advances in game theory, optimization theory and applications. - New York, NY, USA : Springer. - 2020, p. 701-725
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| Subject: | Supply chain management | Complementary products | Products bundle | Stackelberg game | Pricing strategy | Preismanagement | Leistungsbündel | Bundling strategy | Lieferkette | Supply chain | Duopol | Duopoly | Spieltheorie | Game theory | Monopol | Monopoly | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/s10479-017-2632-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012239163