Bundle selection and variety seeking : the importance of combinatorics
Michael O'Donnell, Clayton R. Critcher, Leif D. Nelson
| Year of publication: |
2023
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|---|---|
| Authors: | O'Donnell, Michael ; Critcher, Clayton R. ; Nelson, Leif D. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2023, 5, p. 861-881
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| Subject: | product bundles | choice | offer framing effect | combinatorics | relative preferences | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Präferenztheorie | Theory of preferences | Experiment | Produktdifferenzierung | Product differentiation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013542041