Bundles and Range Strategies: The Case of Telecom Operators

Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the "bundle" has resulted in the emergence of "triple play", and even "quadruple play." This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.

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Year of publication:	2006-09
Authors:	Pernet, Sophie
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	Bundle \| range strategy \| triple play \| quadruple play

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	O33 - Technological Change: Choices and Consequences; Diffusion Processes ; L86 - Information and Internet Services; Computer Software ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; O14 - Industrialization; Manufacturing and Service Industries; Choice of Technology ; L88 - Government Policy ; H41 - Public Goods ; K23 - Regulated Industries and Administrative Law ; L90 - Industry Studies: Transportation and Utilities. General ; L96 - Telecommunications
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005836881