Bundling and Consumer Evaluations of Individual Bundle Components
Year of publication: |
2004-05-03
|
---|---|
Authors: | Sheng, Shibin |
Other Persons: | Andrew M. Parker (contributor) ; Kent Nakamoto (contributor) ; Noreen Klein (contributor) ; Eloise Coupey (contributor) ; Laura Poppo (contributor) |
Publisher: |
VT |
Subject: | Marketing |
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