Bundling and line extensions in distribution channels
| Year of publication: |
2025
|
|---|---|
| Authors: | Inderst, Roman ; Griem, Fabian ; Shaffer, Greg Eric |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 71.2025, 7, p. 6184-6203
|
| Subject: | pricing | bundling | distribution channels | product line | tying | Vertriebsweg | Distribution channel | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Theorie | Theory | Fertigungsprogramm | Master production schedule | Preisdifferenzierung | Price discrimination |
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