Bundling variety, usage, or both? : a multi-service analysis of pay-per-use and subscription pricing
Chenguang (Allen) Wu, Chen Jin and Qian Liu
| Year of publication: |
2024
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| Authors: | Wu, Chenguang ; Chen, Jin ; Liu, Qian |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 33.2024, 10, p. 1979-1996
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| Subject: | Bundling | pay-per-use | subscription | variety | usage | nonlinear pricing | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preisdifferenzierung | Price discrimination | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10591478241265480 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015484595