Business-to-Business Online Purchasing: Suppliers' Impact on Buyers' Adoption and Usage Intent - Supplier development is familiar to purchasing professionals, but what about customer development? This research demonstrates how suppliers can develop their customers to better use electronic commerce by offering encouragement, guidance, incentives, and convenience.
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|Authors:||Deeter-Schmelz, Dawn R. ; Bizzari, Aric ; Graham, Rebecca ; Howdyshell, Catherine|
The journal of supply chain management : a global review of purchasing and supply. - Hoboken, NJ : Wiley-Blackwell, ISSN 1523-2409, ZDB-ID 14635690. - Vol. 37.2001, 1, p. 4-10
Dugdill, Lindsey, (2005)
Sojka, Jane Z., (2002)
Deeter-Schmelz, Dawn R., (1995)
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