Business competitive analysis using promoted post detection on social media
Anuja Arora, Aman Srivastava, Shivam Bansal
| Year of publication: |
2020
|
|---|---|
| Authors: | Arora, Anuja ; Srivastava, Aman ; Bansal, Shivam |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-14
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| Subject: | Bagging | Boosting | Brand promotion | Ensemble model | Logistic regression | Post promotion | Random forest | XGBoost | Social Web | Social web | Verkaufsförderung | Sales promotion | Markenführung | Brand management | Markenartikel | Brand | Regressionsanalyse | Regression analysis | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238376