Business in the base of the pyramid : a literature review and directions for future research
Year of publication: |
2020
|
---|---|
Authors: | López-Morales, José Satsumi ; Rosario-Flores, Felipe de Jesús ; Huerta-Estevez, Antonio |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 11.2020, 2, p. 327-347
|
Subject: | base of the pyramid (BoP) | bottom of the pyramid | literature review | poverty alleviation | Armutsbekämpfung | Poverty reduction | Entwicklungsländer | Developing countries | Bibliometrie | Bibliometrics | Niedrigeinkommen | Low income | Corporate Social Responsibility | Corporate social responsibility |
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