Business Intelligence: How Accountants Bring Value to the Marketing Function - Armed with the latest technological tools, marketing no longer uses the shotgun approach to generate sales; instead it targets specific, identified consumer needs. Management accountants are the logical choice to assist this effort because they are familiar with the data being collected; as current custodians of large ...
|Year of Publication:||
|Contributors:||Fordham, David R.; Riordan, Diane A.; Riordan, Michael P.|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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