Business Intelligence: How Accountants Bring Value to the Marketing Function - Armed with the latest technological tools, marketing no longer uses the shotgun approach to generate sales; instead it targets specific, identified consumer needs. Management accountants are the logical choice to assist this effort because they are familiar with the data being collected; as current custodians of large ...
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|Authors:||Fordham, David R. ; Riordan, Diane A. ; Riordan, Michael P.|
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 83.2002, 11, p. 24-29
Who Has Your Numbers? Many have learned from bad experience that, in our computerized age, identity fraud is a growing problem. The numbers that we live by are the same numbers -- In the wrong hands -- That can disrupt our lives. Finance managers who manage their corporation's numbers must also learn to manage their personal identity numbers.
Riordan, Diane A., (2003)
Riordan, Michael P., (1992)
Cairns, Scott N., (1997)
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