Business intelligence for sustainable competitive advantage: the case of telecommunications companies in Malaysia

The concept of Business Intelligence (BI) as an essential competitive tool has been widely emphasized in the strategic management literature. Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well explained. To fill this gap, this study attempts to develop a model for successful BI deployment and empirically examines the association between BI deployment and sustainable competitive advantage.

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Year of publication:	2011
Authors:	Ahmad, Azizah
Publisher:	Curtin University of Technology, Curtin Graduate School of Business
Subject:	business intelligence (BI) \| strategic management \| sustainable competitive advantage \| telecommunications industry \| Malaysia \| successful BI deployment

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Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Thesis
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10009434891