Business marketing management : B2B
Michael D. Hutt; Thomas W. Speh
| Year of publication: |
c 2013 ; 11th ed
|
|---|---|
| Authors: | Hutt, Michael D. ; Speh, Thomas W. |
| Publisher: |
Mason, Ohio [u.a.] : South-Western, Cengage Learning |
| Subject: | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Business-to-Business-Marketing | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxx, 428 p ill 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 1-133-18956-3 ; 978-1-133-18956-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613673