Business model innovation : learning from a high-tech-low-fee medical healthcare model for the BOP
Year of publication: |
2015
|
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Authors: | Pels, Jaqueline ; Kidd, Tomás Andrés |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 9.2015, 3, p. 200-218
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Subject: | Business model innovation | Low income consumers | Bottom-up approach | Healthcare at the base of the pyramid | Innovation | Geschäftsmodell | Business model | Niedrigeinkommen | Low income | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system | Armut | Poverty |
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