Business model innovation through the adoption of service logic : evolving to servification
Christian Grönroos
| Year of publication: |
2024
|
|---|---|
| Authors: | Grönroos, Christian |
| Subject: | Business model innovation | Helping strategy | Service logic | Servification | Servitization | Talking service | Geschäftsmodell | Business model | Innovation | Dienstleistungsinnovation | Service innovation | Leistungsbündel | Bundling strategy | Service-Dominant Logic | Service-dominant logic |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-12-2022-0295 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015055413