Business model matrix : kit for the design of business models

Purpose: How is it possible to systematically develop business model innovations for different domains? This paper provides a novel answer, using a methodological approach called Business Model Matrix (BMM), and addresses business model threats with appropriate strategies and concepts to develop innovative and comprehensive business models. Design/Methodology/Approach: This paper addresses the idea of a pattern-based development of business models and merges different approaches to offer a business model construction kit for systematic development. Findings: The approach demonstrates how business models can be developed using relevant issues of a business model that need to be answered (business model questions) with appropriate proposals or patterns that are able to tackle the issues raised (business model answers). Research limitations / Implictions: The method presented here is primarily aimed at modelers who have developed at least a basic concept of a business model and are looking for systematic ways to innovate the developed concept transparently. Originality/Value: The added value of the presented approach lies in the fact that both a holistic structure for considering all relevant aspects of a business model and suitable choices for each business model aspect are provided.